Licensed Ltd is a consultancy specialising in the importance of connecting brands with fans. Through dynamic franchise management, line extension strategies, licensing & merchandising, and retail placement, we ensure you achieve maximum reach, demand, and revenue generation
Please contact - paul@licensed.ltd
Our services
Licensing Consultancy
Whether you're a rights owner looking to expand geographic or category reach or a manufacturer interested in taking your first venture into consumer products, we're here to support you on every step of the journey.
Franchise Management
A successful consumer products programme has to be seamlessly integrated into a broader franchise strategy. Demand creation through on-going content engagement with your fans is key to unlocking commercial potential. We have decades of experience and can guide the way.
Retail Expertise
Retail is detail and preparing the market (bricks and mortar and ecomm) for your product offering is a vital part of the equation. With unmatched retail relationships, we can ensure your brand visibility and route to market has maximum impact.
Our philosophy
Celebrating Fandom
We believe in a 'fan first' approach to doing business. Knowing your audience and target consumer is everything! With data driven insights and expert support, we can reinforce the emotional connection between your fans and your products.
Interwoven Strategies
A multi-layered approach with connecting franchise touch points is the hallmark of a robust and well architected strategy. We can help you to build programmes that relate to fans across every aspect of your IP - content, games, live events, products, and retail.
Commercial Excellence
With unrivalled experience in commercial contract negotiations for rights owners, manufacturers, and other partnerships, you can always expect the best deal terms. We're here to navigate the challenges of business planning, value creation, and financial reporting.
Our areas of expertise
Entertainment
Music
Sports
Videogames
Brands
Celebrity
Our team
Paul Bufton
Founder & Managing Partner
With a career spanning over 25 years in the consumer products industry, Paul has worked on some of the world’s best known brands - Star Wars, Harry Potter, DC Comics, Jurassic Park, and many more. During this time he has connected millions of fans with the brands they love.
His extensive experience brings a unique understanding to franchise management, licensing and merchandising and retail placement.
Contact us
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